Ace the AFP Exam 2026 – Boost Your Financial Wizardry!

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What is the primary purpose of financial management?

To increase market share

To maximize shareholder value

The primary purpose of financial management is to maximize shareholder value. This concept emphasizes the importance of making decisions that will increase the worth of the company to its owners or shareholders. Financial management involves strategic planning, organizing, directing, and controlling the financial activities of an organization with the primary goal of generating returns on investment and enhancing shareholders' equity.

Maximizing shareholder value includes making informed choices about investments, capital structure, and financial policies that aim to foster growth, profitability, and long-term sustainability. When financial managers focus on this goal, they take into consideration the risks associated with their financial strategies, aiming to balance between risk and return to ensure optimal financial performance.

Other options, while they can be important facets within an organization, are typically subordinate to the goal of maximizing shareholder value. For instance, increasing market share may drive future growth and market competitiveness, while minimizing costs can lead to improved margins. However, these are strategies or means to achieving the ultimate goal of enhancing shareholder wealth. Improving employee satisfaction, although vital for retaining talent and productivity, primarily contributes to business operations rather than directly influencing financial management's overarching objective. Thus, all activities in financial management are aligned toward the ultimate aim of maximizing shareholder value.

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To minimize costs

To improve employee satisfaction

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